List of products by manufacturer Confiança Premium

The reputation reached through laundry soap helps Confiança to release and invert such situation. That way, the company surprises the market with products of cosmetics witha high quality, manufactured in Portugal...

Saboaria e Perfumaria Confiança Sa was founded in Braga, in northern Portugal, on 12th October 1894, by Almeida Silva and Santos Pereira.
Initially specialized in Offenbach laundry soap manufacturing, there was a rapid association to the products of Confiança. This fact have permited to achieve an enviable reputation. The major part of the sales were mostly in Portugal and the former Portuguese colonies.


At the beginning of twentieth century, the products of Perfumery and Cosmetics used at the time were mostly imported, having no capacity and dominion of this sector in Portugal.


The reputation reached through laundry soap helps Confiança to release and invert such situation. That way, the company surprises the market with products of cosmetics witha high quality, manufactured in Portugal.In 1910, the first private labels are launched, with original designs and formulas adapted. This mark of quality and recognition have perimited together with the end of World War I, a new period of great expansion to Confiança, that expressed itself through the development of business, and technical production improvement and reach new markets. This way, the manufacturing installation is enlarged, to include a printing-office and a boarding, where all packages were manufactured.


In 1919, the product range manufactured and comercialized by Confiança was enlarged to perfumed soaps, fine soaps, transparent soaps, rice-powder, eau de cologne, medicinal soaps, extra-fine extracts and oils coming from former Portuguese colonies.


From 1920 on, the presence of Confiança's products already reached all national territory, including the Azores and Madeira Islands. The investigation and development inside Confiança culminates with the register of several patents of manufacturing procedures and chemical formulations.


In 1928 there were about 150 labels of soaps, rice-powder, creams, tooth pastes, shaving sticks, eau de cologne, lotions and essences manufactured by Confiança.


In the 80's, Confiança starts to developpe new cosmetics, adjusting formulas and offering new ones, specially in bath gel and perfumed shampoos, as an answer to new ways that began to impose and the constant requests os new products coming from its clients.


In final 2005, facing an enfeebled financial situation, the company was bought by a portuguese capital risk funds company. With the reorganization and investment with urgent actions, it was already possible to turn concrete the ISO 9001:2000 certification, becoming that way the only company in this area with recognized manufacturing and products methods.


The appositive one in the improvement of the existing products, in terms of packing and of offers, as well as the development of new, is a priority to Confiança, respecting always the traditional origins and methods, passed between generations. The Art Nouveau and Art Déco artistic influences that were proper from 20's, are still evident in classical products of Confiança. The combination of shape, the characteristic of the soap and wrapping is an art in Confiança, passed through generations. Thus, all its essence is conserved.

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